My house has been on the market for a year, and I'm thinking of boosting my chances by making my own "For Sale" posters and putting them in shop windows. However, I still want my agent to handle the sale, so I plan to include their name and contact detail
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A. The short answer to your question is that as long as there is nothing in your existing agency agreement to specifically preclude such action – and as long as you don’t necessarily expect your agent to waive part of the agreed fee in the unlikely event that your efforts produce a buyer! -- then in theory yes, you can do it, although I must say, if I were your agent, I would be extremely concerned about the whole thing, to say the very least.
Nevertheless, if you are seriously contemplating putting this rather unusual idea into practice, then you need to involve your agent at every stage. They will certainly have to vet the content of any materials you produce that carry their firm’s name and contact details. Under the Property Misdescriptions Act, they are legally liable for the accuracy of all such materials, and the penalties for non-compliance can be very severe. Besides, you should be working closely with your agent in any case – and vice versa, of course. Good teamwork is the key to successful property sales.
There’s also the question of where you plan to display these posters. You mention shop windows, which would probably be OK from a legal point of view. Fly-posting, on the other hand, is an offence.
Ultimately, however, there’s no getting away from the fact that if your agent has been doing his or her job professionally and well for the past year – as you seem to imply in your question -- then you probably need to accept that no amount of extra posters in shop windows is going to make a difference. To be brutally frank, if you really want to sell in today’s buyers’ market, then you’re just going to have to reduce your asking price to a level that someone is actually prepared to pay. Otherwise, you could still be in the same position 12 months from now!